What is the first thing that comes to your mind when you think about multimedia or what are the things you need to think about when you hear multimedia?

Multimedia unified model or MUM is Google’s powerful and latest suite of algorithms, it helps users to see information in unique and better ways. Although it is more powerful than BERT.

The main advantage is that it can process up to more than 75 natural languages and still count. It is also a good option for processing text and images of similar quality and soon we are bringing out a new version that can process audio and videos. It is a digital experience that Google provides that allows users to interact with content in a changing environment along with a variety of inputs, output, and tools alternatively.

Multimedia optimization to look out for in 2022

Google lens: the visual recognition:

As we all know, Google has been investing in image recognition technology for the past few years approximately 10 years. Although they have increased the speed and scale of their integration into everyday searching.

Recently Google has added search widgets for pixel and android phones in 2021. The latest update was added as it included the ability to translate more than 100 languages by using AR. And their main target was the visual searches of screenshots. The MUM enabled the capacity to “add questions” to lens search so that you can see their plans in the future.

Now you will be thinking about what Google lens has to do with image SEO.

What search engines do is they will continue to use standard image optimization elements like the alt text and schema mark-up. Some elements like composition, file names, image titles, and file sizes can be built on this. With the help of Google lens, images with a clear structure will be easier to understand than images that are messy and complicated. This happens because while using AL-driven image processing tools such as Google clouds vision AL.

IMAGE COMPOSITION AND ITS SEO VALUE

Google provides you with a free demo tool that allows you to see how images are interpreted. This can be a real combination with Google lens results that can help you to determine where you need to focus on your image optimization efforts.

They allow users to access high-performance apps like Google Maps or dedicated channels like Google travel etc. Google-managed allows them to control multiple informational feeds alternatively; these are done for enhancing the existing channels and can provide more advanced search results. This was always practiced for transactional verticals like hotels and for shopping but now Google has gone far toward multi-modality which brings the most common queries to the top.

SEO efforts also focus on optimizing profiles and increasing the performance of each channel which will end up increasing the visibility in the SERPs. The SEO generalize does not have any important impact because of the rapid growth rate of change in each channel. The specialist working together will see the greatest gains.

Thus, having a diverse SEO team is crucial since they have to reach the top performance in multimodal search.